There could be numerous reasons that you’re looking for a new job right now. Perhaps, you were unfortunately laid off due to COVID-19, or maybe, the pandemic has given you a lot of opportunities to think about where you want to be in your career. Whatever the reason, part of your job hunt includes constructing an engaging cover letter to grab the attention of your potential employer.
Over the years, however, there’s been so many blogs, articles, and e-books released regarding the “Do’s and Don’ts” of this practice, and it’s enough to make your head spin. To put your mind at ease, we’ve gathered together the best tips to keep in mind while writing your cover letter:
Don’t Use Boilerplate Cover Letter.
Despite the back and forth between experts, cover letters still matter, and the last thing your potential employer wants to see in yours is an obvious copy and paste job. For each job application, you’ll want to tailor your cover letter to meet the requirements and expectations of that particular role. This way, the hiring manager can see the thoughtful effort you put into your cover letter, instead of only noticing the rehashing of empty promises and clichés.
Explain What You’ll Deliver.
A cover letter provides job seekers with the proper real estate to discuss their accomplishments, hard and soft skills, and the reasons they qualify for the available role. Basically, it’s everything you want to express within your resume without taking up space on your curriculum vitae. When marketing yourself through your cover letter, it’s important to explain what you’ll deliver to the management team and how you’ll help your potential employer reach their business goals.
Sprinkle in Some Personality.
Although a cover letter is a pretty cut-and-dry piece of writing, you don’t want it to be completely boring and potentially put the hiring manager to sleep. Sometimes, we get up in the formality of cover letters that we forget to add a little pizazz to make us stand out from the rest of the applicants. Experts want you to “dare to be different,” as opposed to getting caught up in what a cover letter “ought to be.” So, make your cover letter slightly conversational—yet professional—and let your personality shine!
Leave Them with a Call-to-Action (CTA).
Before wrapping up your cover letter, you need to add one more, very important item: a call-to-action, which is more commonly referred to as a CTA. This marketing term is appropriate to use because your cover letter should be promoting one person specifically: yourself. And, you need to give your potential employer a means to contact you, whether it’d be a phone number or email. By doing this, they can get in touch and move onto the next step of the hiring process, if impressed with your credentials.
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